The boundaries between male and female are dimming. Or, perhaps, are re-dimming. Around the 18^th and 19^th centuries men would normally spend as much time as women dressing themselves and would even wear wigs and make-up. But the trend in the 20^th century was for men to become more rugged and the business of beauty became standardized as women’s business. But towards the end of the century we saw a change in that attitude, as men started to make their claim of their share of the beauty business. And soon the whole fashion industry followed suit and started to aim their sights at this new business opportunity. And soon the industry was booming with men-specific products aimed at fulfilling the gap and that ended up perpetuating the trend.

But there are still some gaps that haven’t been fulfilled. Or better yet, hadn’t until recently. ghd hair straighteners have come up with a styler that, according to their own description, is aimed at people with shorter hair. Thus, it is aimed at both women with short hair and at men, who normally have short hair. And now men can enjoy the quality of ghd hair straighteners and have one more tool at their disposal in the fight to look handsome.